We use long-staple cotton, which has longer cotton fibers to create stronger, smoother threads.
Our seams are finished immaculately with the raw edges folded and sewn inwards to prevent fraying and act as additional reinforcement for a stronger seam overall. This step takes more time and is more costly, but combined with strong threads, it allows the product to be washed many more times without falling apart - hence the 100 wash guarantee we make to our hospitality partners. We use proprietary methods of finishing the fabric, which produces the lasting soft and silky feel.
See our
Care Guide
for how to extend the life of your linens.